Start here
Getting Started with AI: a free 3-part training I filmed for beginners. Episode 1 is open now.
Watch episode 1 freeLive every week from the Gold Coast
$14M+ in online sales, a weekly live session called AI Insiders, and a shelf of AI tools I built for my own business first. Everything lives here. The FREE stuff lands on the list first.
01Level select
Pick a level. Each one shows you the three moves worth making next, and skips everything else.
Level 01Your first three moves
Level 02Your first three moves
Level 03Your first three moves
WWarp zone
Getting Started with AI: a free 3-part training I filmed for beginners. Episode 1 is open now.
Watch episode 1 freeEvery tool demo and sales video in one picker. Pick a cabinet, press play.
Watch the videosTen years of launches, the day the screen went black, and the comeback. Told as levels.
Read my storyPromote my launches to your list and get paid for every sale you send.
Partner with meDone-for-you builds, 1-on-1 coaching, speaking and podcasts, and the VIP group.
See how we can work together02The arcade
Every cabinet demos itself. Hover, tap or just scroll past and watch it go. Real screens from the live products, not mockups.
+Power-ups from the JVZoo years
The software from my JVZoo years, before the Mates.
03Free play
Built for my own students first. They stay free because they are the fastest way to feel what building with AI is like.
FreeAnswer a few questions, walk away with a finished sales page in your brand.
Try it free →
FreeTurn the idea in your head into one clear, copy-ready build prompt.
Try it free →
FreeAsk the room one question. Everyone gets a card, the wall fills in live.
Try it free →
FreeTell it about your day. It finds your biggest time-waster and hands you an automation you can run again and again.
Try it free →
FreeTell it what you built. Get the best way to charge, a real price and a sales page you just fill in.
Try it free →▶Free demo, sound on
StepMate plans the app in plain English, then your own Claude Code, from Anthropic, builds it one step at a time while you watch. Press play.
04Demo mode
A 67 second cut from a real AI Insiders session: how Jev, an AI that only makes decisions, works in three steps. Sound on, captions on.
05Broadcast tower
No slides for an hour then a pitch. I go live and build something real in front of the room: a tool, a funnel, a fix. You watch it get made, then you get the replay.
Next live session in
Every Wednesday 6pm ET (Thursday morning AEST)
Get the next invite▶The tape shelf
Full replays go out by email. Pick one and I will send it to you.
06Trophy room
I'm Luke. Gold Coast, Australia. I spent a decade selling software on JVZoo as the face of every launch, and it added up to over $14 million in sales and the award on the pedestal.
Then AI got good enough to build. So I stopped briefing developers and started building the tools myself, live, on webinars, with the room watching. That is where the Mate family came from and why every session is a real build, not a slideshow.
Today I run Social Media Mansion from a home studio full of purple light and too many microphones. Bella keeps me sane. Milan keeps the support inbox sane.




HIHigh scores
Real words from real buyers, used with their permission.
QUOTE 1PLAYER 1 · GAME 1
QUOTE 2PLAYER 2 · GAME 2
QUOTE 3PLAYER 3 · GAME 3
QUOTE 4PLAYER 4 · GAME 4
QUOTE 5PLAYER 5 · GAME 5
Quotes are shown with each buyer's OK. No names or words are ever made up.
07Side quests
The between-sessions stuff lives on social. Pick a quest and follow along.
08Join free
Drop your email and I will send the 5 free tools, every AI Insiders replay and first dibs on new Mates. One email when something worth your time ships.